Custom Crep City Uk

Project Brief
Custom Crep City UK is a collaborative business specializing in the customization of branded footwear, offering bespoke designs that cater to individual tastes. Co-managed by myself, this brand focuses on delivering unique, high-quality products to its clientele. For my Final Major Project, I aimed to elevate the brand's visibility by creating promotional pieces that showcase our customization capabilities. The project includes designing premium packaging for custom sneakers, producing A2 posters to advertise the brand's services, and developing a 30-second animated video to communicate the brand's ethos. The goal was to establish a stronger market presence and expand our reach across Europe.

Concept
The concept for Custom Crep City UK’s promotional campaign centred around enhancing the customer experience and brand perception through visually impactful design. The packaging was crafted to reflect the premium nature of our custom sneakers, ensuring that each product arrives with a sense of exclusivity. The A2 posters were designed using various graphic design techniques, combining bold visuals and typography to highlight the unique customization options available. To further engage our target audience, a 30-second animation was produced in Cinema 4D and After Effects, creatively showcasing the customization process and reinforcing our brand’s innovative spirit.

Solution
The project solution included three key promotional outputs: bespoke packaging, posters, and an animation video. The high-quality packaging was meticulously designed to elevate the customer unboxing experience, presenting the custom sneakers as premium items. The A2 posters were crafted to stand out, using a mix of traditional and digital graphic design methods, each tailored to different environments to maximize brand exposure. The 30-second animation, created in Cinema 4D and After Effects, visually captured the essence of the customization process, engaging potential customers with dynamic motion graphics. Collectively, these pieces strengthened Custom Crep City UK's brand identity, promoting its services and setting the foundation for continental distribution.