Purifying Face Cleanser

Project Brief

Pure & Appeal is a facial cleanser formulated with natural ingredients to purify and cleanse the skin, removing impurities and leaving it soft, refreshed, and rejuvenated. This skincare product is designed for individuals seeking a gentle yet effective cleanser that enhances the skin's natural glow. Available in 100ml and 150ml bottles, it caters to users who want a refreshing daily skincare routine that provides visible results. The task involved developing a brand identity that highlights the product’s natural composition, creating packaging that resonates with health-conscious consumers, and crafting a marketing strategy to emphasize its effectiveness.

Concept

The concept for Pure & Appeal focuses on promoting natural beauty through a simple and effective skincare solution. Utilizing multiple natural ingredients, the cleanser is designed to deliver deep cleaning benefits while maintaining a gentle touch for all skin types. The product’s refreshing properties were the core of its branding, emphasizing the way it leaves skin feeling soft, smooth, and revitalized. The design approach included a clean, modern look for the packaging, with an emphasis on simplicity and purity, aligning with the natural qualities of the product. The messaging centres around the cleanser's ability to deliver glowing skin through daily use.

Solution

The solution for Pure & Appeal involved crafting a natural skincare brand that prioritizes purity and effectiveness. The facial cleanser, available in 100ml and 150ml sizes, was formulated to provide deep cleansing while being gentle on the skin. The packaging design was kept minimal, using earthy tones and simple typography to highlight its natural ingredients and refreshing qualities. Marketing efforts focused on positioning the product as an essential step in a daily skincare routine, emphasizing its ability to purify and soften the skin for a radiant appearance. Social media content highlighted testimonials and real-life results, promoting its benefits to a broader audience.