Project Brief

ToothyEnvy is a line of dental care products designed to address specific oral health needs for a broad audience. The brand offers four distinct toothpaste types: Whitening, Fresh Breath, Sensitive, and Kids, each formulated to provide targeted benefits. These products focus on promoting long-lasting healthy teeth by removing and preventing stains, neutralizing bad breath, and offering sensitivity relief. Catering to people of all ages—from infants to adults—ToothyEnvy’s goal is to deliver specialized solutions that meet the diverse needs of its consumers. The project involves branding, design, and marketing strategies to position each product for its respective demographic.

Concept

The ToothyEnvy concept revolves around creating a comprehensive oral care line that appeals to different demographics while maintaining a cohesive brand identity. Each product—Whitening, Fresh Breath, Sensitive, and Kids—addresses a specific need, from stain removal to breath freshening to sensitivity relief. The brand's design emphasizes health and wellness, using color-coded packaging and clear messaging to differentiate the products for their respective age groups and concerns. The Kids variant, for instance, features playful designs to attract younger users, while the Whitening and Sensitive versions maintain a more clinical and sophisticated look for adults. The concept is built on inclusivity, ensuring a product for every family member.

Solution

The solution for ToothyEnvy involves the creation of a versatile, consumer-friendly dental care range that meets the needs of various demographics. By developing four distinct toothpaste formulations—Whitening, Fresh Breath, Sensitive, and Kids—the brand is able to cater to both children and adults. Each product features specialized ingredients for targeted oral health benefits, such as stain removal, breath freshening, and sensitivity relief. The packaging was designed to reflect these unique features, with bold, differentiated visuals to ensure easy recognition. The Kids toothpaste incorporates vibrant colors and fun characters, while the adult-focused products maintain a sleek, modern design, offering a solution that fits the needs of all age groups.