Project Brief
The global campaign aims to raise awareness of significant social issues by harnessing the power of community and creativity. For this summer, the campaign focuses on making London Pride the most impactful celebration ever, with the central question: "What is Pride?" The goal is to tell a story that answers this question, educating and engaging people worldwide about the meaning, importance, and history of Pride. Through storytelling and collaboration, the campaign seeks to unite communities, inspire participation, and raise awareness about LGBTQ+ rights and the ongoing fight for equality.

Concept
The concept of the campaign revolves around asking and answering the question "What is Pride?" to spark conversations and raise awareness about LGBTQ+ issues globally. By using London Pride as the focal point, the campaign invites the community to contribute their stories, experiences, and perspectives. Through creative expressions like videos, artwork, and social media content, the campaign seeks to reflect the diversity of Pride and its importance as both a celebration and a protest. The campaign aims to educate, inspire, and unify people worldwide in support of LGBTQ+ rights, fostering a sense of global solidarity.

Solution
The solution is a global multimedia campaign that encourages participation and engagement around London Pride. Through videos, social media challenges, and digital storytelling, the campaign amplifies voices from around the world to answer the question, "What is Pride?" This content not only educates audiences on the historical significance of Pride but also promotes inclusivity and solidarity. By leveraging community contributions and creative storytelling, the campaign ensures a wide reach and emotional impact. It invites people everywhere to join in making London Pride the most meaningful yet, raising awareness of LGBTQ+ issues while celebrating diversity and progress.

Video Link: https://vimeo.com/687665756