UNDER THE INFLUENCER

Project Brief

The objective is to create a comprehensive team delivery plan for a social media campaign, outlining the distribution of roles for research, design, content creation, feedback, and posting. This ensures a clear division of responsibilities and prevents overlap as work pressure increases. Additionally, a content schedule will be created to plan and manage the timeline for each post, including content type, format, copy, hashtags, tags, and visual creative elements. The plan will serve as an essential guide for the campaign, with contingency plans for missed targets and flexibility for changes in workload as the campaign progresses.

Concept

The concept focuses on organizing the team to execute a successful social media campaign through careful planning and collaboration. The goal is to assign clear roles in research, design, content creation, and posting, ensuring smooth workflow and preventing confusion during high-pressure moments. By establishing a detailed content schedule, the team can strategically release posts that align with campaign goals. Thoughtful planning will ensure the content type, format, and copy resonate with the audience, incorporating hashtags, emojis, and relevant tags for maximum engagement. The concept aims to balance creativity and structure, enabling the team to efficiently manage their responsibilities.

Solution

The solution is a well-organized team delivery plan that assigns specific roles to each team member and a content schedule to guide campaign execution. The research team will gather relevant information, the design team will create visual assets, and the content creation team will draft copy. Feedback will be managed to ensure quality, and the posting manager will maintain the timeline. The content schedule will outline when each post goes live, specifying the format, hashtags, and tags. Contingency plans include role flexibility and timeline adjustments to avoid delays, ensuring the campaign stays on track even when challenges arise.