UNDER THE INFLUENCER

The aim for this brief was to work as a team to create, art direct and launch an artistic branding campaign on Instagram, for a Billboard Top 20 artist of our choice. My 4 team members and I were give certain roles such as, pitch deck presentation, colour scheme, posting schedules etc. I was in charge of managing the instagram page. And we also had to decide which design deliverable we wanted to produce. I chose cinemagraph, 3D Abstract loop and brand identity applied to merchandise. Throughout the 10 day campaign, we managed to get a lot of engagement from our outcomes.