GREEN LAB LITTLE

Project Brief

In response to the COVID-19 pandemic, the aim of this project was to create a hand sanitizing brand that provides reliable protection against germs and bacteria. The product contains 75% alcohol, capable of killing 99.99% of bacteria and designed to help individuals and families stay safe from contamination. As panic buying surged in early 2020 due to heightened fears of virus transmission through touch, the need for effective sanitization products grew. My task was to develop the brand from scratch, including the brand name, logo, packaging label, and social media presence to meet the increased demand for hygiene products.

Concept

The concept behind this hand sanitizing brand was driven by the need for effective, reliable protection during the COVID-19 pandemic. With 75% alcohol content, the product guarantees the elimination of 99.99% of bacteria, targeting health-conscious consumers looking to safeguard their families from germs. The brand identity was designed to instill trust and reassurance, with a clean, modern aesthetic that conveyed safety and reliability. The social media content emphasized educating the public on proper hygiene practices, featuring visuals that communicated the product’s ease of use and efficiency. The brand sought to be more than just a sanitizing product but a key tool in public health awareness

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Solution

The solution was to develop a comprehensive hand sanitizing brand that addressed the heightened public concern during the COVID-19 pandemic. I was tasked with creating a brand identity from the ground up, which involved naming the product, designing the logo, and crafting packaging labels. The design focused on simplicity and clarity to appeal to consumers in search of quick, effective solutions. The product’s 75% alcohol formula was highlighted as a key feature, ensuring customers felt confident in its effectiveness. Additionally, social media campaigns were launched to promote the product, using informative and engaging content to connect with health-conscious audiences and drive awareness during a critical time.