Love With Pride: Micellar Water and Eye & Lip Remover Products
Project Brief
The "Love with Pride" cosmetic line targets young women aged 20 and over, focusing on makeup removal products such as Micellar water and Water Eye & Lip remover. The project required the creation of a cohesive brand identity, including logos, brand guidelines, and labels. The design brief emphasized the need for simplicity and a youthful aesthetic to appeal to the target demographic. The aim was to develop packaging that was not only eye-catching but also aligned with the preferences of young women, balancing playfulness with elegance to make the products stand out in a competitive market.
Concept
The concept for the "Love with Pride" branding campaign centred on creating a fresh, girlish, and visually appealing design that would resonate with young women seeking effective, gentle makeup removal solutions. The design language was inspired by soft pastel colours, minimalist shapes, and playful typography, evoking a sense of femininity and self-care. By incorporating these elements, the brand aimed to create an approachable and modern aesthetic that reflected both the practicality and fun of the products. The goal was to make the packaging simple yet stylish, ensuring it looked attractive on store shelves and Instagram feeds alike.
Solution
The solution involved designing a cohesive visual identity for "Love with Pride" that seamlessly integrated across logos, product labels, and brand guidelines. The labels for both the Micellar water and the Eye & Lip remover featured soft, pastel tones, modern typography, and subtle graphic elements to convey a youthful and fresh feel. The packaging was deliberately kept simple to highlight the product’s purity and effectiveness, while remaining visually striking. A commercial video was also produced to visually communicate the brand's ethos, capturing the playful and carefree spirit of young women who want functional yet fashionable beauty products. This unified approach helped the brand stand out and appeal directly to its target market.Commercial
Video Link : https://vimeo.com/400728298
